InFeedo partners with integrated marketing consultancy, One Source

The mandate will be spearheaded by lead counsel on the account, Abhishek Vissapragada, supported by a national team.

HR-tech brand inFeedo has announced their partnership with integrated marketing consultancy, One Source. Involving reputation management counsel on the corporate front, the mandate includes investor relations and content marketing for inFeedo as they strengthen their global presence.

Funded on the Indian version, The Vault, of world-acclaimed show Shark Tank, inFeedo has grown ~23X for the last 2 years to a cashflow-positive ARR of ~$2 million with 60+ team members from IIT, LinkedIn, Google, BCG, MIT Bootcamp, working with the likes of Genpact, Mediacom, Lenovo, GE Healthcare, Puma, Unilever, ICICI, AXA Affin GI, Pernod Ricard and Marico. The appointment of One Source comes after a multi-agency pitch process. The mandate will be spearheaded by lead counsel on the account, Abhishek Vissapragada, supported by a national team.

Akshay Khetrapal, head of marketing and partner, inFeedo said, “The thought process of business impact consulting that One Source brings to the table aligns with our efforts across the board”. He also added, “Their understanding of building our corporate reputation across PESO media was something that helped us in making our decision."

Sandeep Rao, founding partner and CEO, One Source commented on the win, “Our focus as a consultancy is on doing effective work that creates measurable business impact. We look forward to driving strong conversations for inFeedo across stakeholder groups, which in turn create strong value for the brand. It’s very simple – when our clientele grows, so do we. Our thought process therefore needs to be focused on their growth."

One Source has offices across Mumbai, Delhi and Bangalore which service Indian and global market leaders across BFSI, construction, manufacturing, plastics and packaging, business consulting, ICT, the start-up space and more. In the last year, the firm has signed on more than 20 clients across branding and films, content marketing, digital marketing and corporate communication, the company said.

This article was first published on ETBrandEquity here.